Carole Piette was a member of the founding team at Alter Eco (today’s France’s leading company on fair trade groceries). Then, she worked with the same team on the creation of Pur Projet, a collective acting against global warming through reforestation programs.


Carole started to work on a slow wear project at the birth of her first child. Reading a book, she discovered that motricity was the most important thing to favour during babies first years. She realized that many baby clothes were not so easy to wear for them and did not fit to their motricity. So, she started to work on eco-friendly baby playsuits that would be both beautiful, easy to wear and that will last.


Helene Long was working with Carole at Alter Eco. She was fond of sewing and joined the slow wear project with enthusiasm.