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As Wikipedia says it well: “The Slow Fashion/Slow wear movement is a unified representation of all the “sustainable”, “eco”, “green”, and “ethical” fashion movements.” This idea of unity is the reason why we’re talking about slow wear.
Slow wear represent all the initiatives taken to develop a fashion industry that will respect earth and people. And there are so many initiatives… We are so many to want our kids to grow in a better world. They are so many designers using eco-friendly materials and working hard to reduce their carbon footprint. Big NGOs, such as Greenpeace, are campaigning to stop textile industry using hazardous chemicals.
Many actions are on. Many people are involved. Many solutions are being found. And public awareness is raised. Green is the new black and slow wear is the future of fashion!
To us, slow wear means taking the time to think about the impact of our work on earth, on workers and on the kids wearing our clothes. We’ve been starting with an organic collection, fairly produced in Peru. We’re demanding a lot of our workshop : our print are eco-friendly, our tags are in organic cotton too, our snatch are nickel-free.. We really want to do the best we can. We want clothes that will last, that will be easy for parents, confortable for babies and beautiful.
We are demanding, and it takes time. We are not perfect but we are trying hard. We like the idea of slow wear because we have the feeling our small contribution is part of something really big and really usefull. We believe in slow wear, we believe change is on. That’s our daily motivation.